Do you feel anxious in a yellow room? Does the color blue make you feel calm and relaxed? It is an undeniable fact that colors have an effect on human feelings, moods and emotions. It is a powerful communication tool that can cause psychological reactions or feelings. Many people aren’t aware of this although they feel like there is really something with the colorsJ Of course, every person’s feelings about colors can change according to his/her choices, and personality or even the effects of colors on people can change from culture to culture. For instance, while the color white is used in many Western countries to represent purity and innocence, it is seen as a symbol of mourning in many Eastern countries. But according to many research studies, there are some colors that have universal meaning.
WHITE:
Positive: Hygiene, sterility, clarity, pureness, simplicity, sophistication, efficiency
Negative: Coldness, unfriendliness
Brides wear white to symbolize innocence and purity. White reflects light and is considered a summer color. White is popular in decorating and in fashion because it is light, neutral, and goes with everything. However, white shows dirt and is therefore more difficult to keep clean than other colors. Doctors and nurses wear white to imply sterility.
BLACK:
Positive: glamour, security, professional, emotional safety, efficiency, substance
Negative: Oppression, coldness, menace, heaviness
Black is the color of authority and power. It is popular in fashion because it makes people appear thinner. It is also stylish and timeless. Black also implies submission. Priests wear black to signify submission to God. Some fashion experts say a woman wearing black implies submission to men. Black outfits can also be overpowering, or make the wearer seem aloof or evil. Villains, such as Dracula, often wear black.
RED
Positive: Courage, energy, power, basic survival, stimulation, masculinity, and excitement
Negative: defiance, aggression, visual impact
The most emotionally intense color, red stimulates a faster heartbeat and breathing. It is also the color of love. Red clothing gets noticed and makes the wearer appear heavier. Since it is an extreme color, red clothing might not help people in negotiations or confrontations. Red cars are popular targets for thieves. In decorating, red is usually used as an accent. Decorators say that red furniture should be perfect since it will attract attention.
BLUE: Intellectual
Positive: Intelligence, communication, trust, serenity, duty, logic, coolness, reflection, calm
Negative: Coldness, lack of emotion, unfriendliness
The color of the sky and the ocean, blue is one of the most popular colors. It causes the opposite reaction as red. Peaceful, tranquil blue causes the body to produce calming chemicals, so it is often used in bedrooms. Blue can also be cold and depressing. Fashion consultants recommend wearing blue to job interviews because it symbolizes loyalty. People are more productive in blue rooms. Studies show weightlifters are able to handle heavier weights in blue gyms.
GREEN: Balance
Positive: Harmony, balance, refreshment, rest, restoration, reassurance, environmental awareness, peace and life
Negative: Boredom, blandness
Currently the most popular decorating color, green symbolizes nature. It is the easiest color on the eye and can improve vision. It is a calming, refreshing color. People waiting to appear on TV sit in "green rooms" to relax. Hospitals often use green because it relaxes patients. Brides in the Middle Ages wore green to symbolize fertility. Dark green is masculine, conservative, and implies wealth. However, seamstresses often refuse to use green thread on the eve of a fashion show for fear it will bring bad luck.
YELLOW: Emotional
Positive: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity
Negative: Irrationally, fear, emotional fragility, depression, anxiety, suicide
Cheerful sunny yellow is an attention getter. While it is considered an optimistic color, people lose their tempers more often in yellow rooms, and babies will cry more. It is the most difficult color for the eye to take in, so it can be overpowering if overused. Yellow enhances concentration, hence its use for legal pads. It also speeds metabolism.
ORANGE:
Positive: Physical comfort, food, warmth, security, sensuality, fashion, fun
Negative: Deprivation, frustration, immaturity
Orange can make you feel enthusiastic.It can increase your appetite. It increases the oxygen flow to the brain.
PINK:
Positive: Physical tranquility, nature, warmth, femininity, love, sexuality, survival of the species
Negative: Inhibition, emotional claustrophobia, physical weakness
The most romantic color, pink, is more tranquilizing. Sports teams sometimes paint the locker rooms used by opposing teams bright pink so their opponents will lose energy.
BROWN:
Brown is calming. It can convey sadness and isolation. It can also cause a sense of warmth, comfort, and security.
Did You Know ?
Due to the fact that color affects us both physiologically and psychologically companies such as advertisers, food manufactures, packaging companies, professional web designers, car designers, office decorators and so on all use certain colors, shades and tone that will have a positive effect on us. This will influence us buying a product based on its color and the package it comes in. Buildings that are decorated with the right colors can let us feel relaxed and calm.
So,Just imagine for a second how this world would be without colors or better still imagine yourself living in a world that is only in black and white. Would life be beautiful, enjoyable and splendid? No, of course… So, you shouldn’t ignore unbelievable power and significance of colors on us and also don’t forget that they have a language for conveying meaning J
“Colors, like features, follow the changes of the emotions.”
Pablo Picasso
Thank you,
Vildan Kandemir
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